![[20-38] A Study of Values in Korea A Future Look](/app/board/attach/image/thumb-2900-1624521129000.do)
Korean society is experiencing an accelerating rate of ever more complex environmental changes, including a low birth rate, the rapid development of science and technology, climate change, and COVID-19, for example. There is an increasing need to track and predict Korean values in order to actively respond to rapidly changing megatrends and new crises. Not only do values play an important role in determining life choices and purpose at the individual level, they also act as motivating factors for the efforts and practices of members of society at the collective level. This study presents the need for periodic value surveys to track and predict changing values in Korea and understand the differences between the values of younger and older generations.
The Future Values Survey was conducted on 5,321 teenage and adult respondents age 13 and older to reflect social changes in Korea and examine participants’ views and attitudes toward the future. According to the survey results, respondents were hopeful about the future but felt that it would be difficult to increase their level of happiness in the years ahead. Respondents believed that fairness will improve in the future, but conflict will continue to be a serious issue. The survey also showed that younger generations consider leisure to be more important in life than the older generation, and teenagers and those in their twenties are more receptive to new family concepts and technologies.
This study identified complex value systems related to each generation and issue, and presented the need for comprehensive and flexible policies on the premise of understanding national values. We hope that this research can serve as a basis for assessing and predicting present and future social changes in Korea.
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